5 Unique Cover Letter Formats and Designs to Impress Employers

Updated Jan 5, 2023

This article will discuss five unique cover letter formats and designs that can help job seekers make a great first impression on potential employers. From the traditional cover letter to the creative and unexpected, these five examples will show job seekers how to stand out from the competition and make their application materials shine.

In this blog post, you will learn:

  1. How to craft a traditional cover letter format
  2. Creative ways to format your cover letter
  3. How to create an eye-catching infographic cover letter
  4. Tips for creating a unique video cover letter
  5. Essential advice for crafting the perfect unique cover letter design
  6. Final thoughts on unique cover letter formats

Introduction to Unique Cover Letter Formats

Writing a cover letter that stands out can be a challenge. However, there are many unique cover letter formats that you can use to make your letter stand out from the crowd. Here, we'll explore the different types of cover letter formats, from traditional to creative and even video cover letters.

The Traditional Cover Letter Format

The traditional cover letter format includes a professional introduction, a summary of your qualifications and experience, and a closing statement. You can also include [a paragraph about]( why you are interested in the role and why you'd be a great fit for the position.

Creative Cover Letter Layout

If you're looking to stand out from the competition, you may want to consider using a creative cover letter layout. This could include using a visually appealing design, modern fonts, and creative word choice.

Infographic Cover Letters

An infographic cover letter is a great way to show off your design and presentation skills. You can use this type of letter to graphically explain why you are the perfect candidate for the job.

Video Cover Letters

Video cover letters are becoming increasingly popular. With this type of letter, you can show off your personality and enthusiasm for the role in an engaging and creative way.

Tips for Crafting the Perfect Unique Cover Letter Design

When crafting a unique cover letter design, make sure to include the following: a professional font and font size, relevant keywords, a strong introduction, a well-structured body, and a conclusion that wraps up your letter.

Final Thoughts on Unique Cover Letter Formats

It's important to remember that a unique cover letter format can make all the difference in your job search. The right cover letter design can help you stand out from the competition and make a lasting impression on the hiring manager. Spend some time exploring the different types of cover letter formats, and see which one works best for you. Below we answer common questions entrepreneurs have about these topics.

1. Introduction to Unique Cover Letter Formats

What are the benefits of using a unique cover letter format?

In answering the question, "What are the benefits of using a unique cover letter format?," a writer should emphasize that a unique cover letter format can help them stand out from the crowd. A cover letter is often the first impression a potential employer has of a candidate, so it's important that it be well-written and professional. A unique cover letter format can help give your writing a fresh, professional look that will catch the employer's attention and make you stand out from the crowd.

What types of unique cover letter formats are available?

Keep it short, simple, and to the point. In the cover letter, you only have a few moments to capture the attention of the hiring manager and convey your enthusiasm for the job and your qualifications. Focus on your experience and the value you bring to the company in the first two paragraphs. The rest of the cover letter can be used to explain your timeline and availability.

2. The Traditional Cover Letter Format

What is the standard structure of a traditional cover letter?

It's been my experience that employers appreciate it when candidates take the time to learn about the company and its culture before applying for a job. One of the best ways to do this is to research the company online and learn about their mission, values, and recent news. In your cover letter, you can reference some of the things you learned about the company, mention how your skills or experiences align with their goals, and request an opportunity to interview.

How long should a traditional cover letter typically be?

The length of a cover letter should be in direct proportion to the importance of the position for which you are applying. For example, if you are applying for a job that requires great communication skills, such as a writer, editor, or reporter, you should make your cover letter as long as it needs to be to convey your message. On the other hand, if you are applying for a job that requires little communication, such as a janitor, your cover letter should be short and to the point.

3. Creative Cover Letter Layout

What unique elements can I include in my cover letter to make it stand out?

The cover letter is a great chance to educate the hiring manager on how you can help achieve the company's goals. It's a chance to demonstrate how your skills and experience are the perfect fit for the role and how your unique perspective can add value to the organization.

Use the cover letter to show how your skills and experience are a perfect fit for the role.

First, highlight the skills and experience that make you a good fit for the role. Then, go a step further and explain how you can add value to the organization. For example, if you're applying for a marketing position, explain how you have experience creating content that has reached a large audience and helped increase sales.

How can I use formatting to make my cover letter more visually appealing?

When answering the question, "How can I use formatting to make my cover letter more visually appealing?" the first thing to consider is to make sure your cover letter is eye-catching. In most cases, the person reading your cover letter will only be spending a few seconds on each page of your document. They want to make sure they don't overlook anything important, so they're looking for specific keywords.

So, in addition to using formatting to make your cover letter seem visually appealing, it's also important to make sure your document is easy to read. Try to make your document concise, [using bullet points]( understanding-semicolon/) and subheadings to break up long paragraphs. It will make your cover letter easier to read and digest.

4. Infographic Cover Letters

What key elements should be included in an infographic cover letter?

As someone who has written infographic cover letters, my number one tip is to include a link to your portfolio. When a potential client looks at your cover letter, highlight and explain the parts of your portfolio that are most relevant to the infographic they're looking to hire for. That way when they look you up and see what you contributed to other clients, it's a no-brainer for them to reach out.

What are some tips for creating an effective infographic cover letter?

The first thing that comes to mind when I think of an effective infographic cover letter is the ability to tell a story. I believe that all good stories have a beginning, middle, and end, and that's what your infographic cover letter should follow.

The beginning should introduce you, your skills and experiences, as well as the company you're applying to. Next, you should focus on highlighting the skills you possess that make you a good fit for the role (the middle) and finish with a call to action (the end). Make it easy for the hiring manager to see how you're the perfect candidate for the job by telling them your story!

5. Video Cover Letters

What kinds of content should be included in a video cover letter?

Including examples from your portfolio can help the hiring manager get a better idea of your writing style and voice. You can use a video cover letter to highlight some of your best work and explain your process for how you go about creating content for your clients. Including examples from your portfolio can help the hiring manager get a better idea of your writing style and voice. You can use a video cover letter to highlight some of your best work and explain your process for how you go about creating content for your clients.

If you're not able to include examples in your video cover letter, consider including a link to your portfolio on your resume or in the body of your email.

How long should a video cover letter be?

I always advise candidates to cover every aspect of their professional journey in the video letter. It doesn't matter if you have 15 seconds or a minute to tell your story. You have to make sure you tell the recruiter about every single relevant detail about yourself that could be of interest.

This includes your professional experience, achievements, current job and any other relevant experience you have. Your video should answer all the recruiter's potential questions about your professional journey and present you as a candidate with as much value as possible.

6. Tips for Crafting the Perfect Unique Cover Letter Design

How can I personalize my cover letter to make it stand out?

Many people think a cover letter is just a simple add-on to a CV, something to be written in a matter of minutes and forgotten. Not true! A cover letter is a letter of introduction, where you get a chance to showcase your writing skills. So, in order to personalize your cover letter, focus on describing why you are a good fit for the position and how you will be able to contribute to the company's mission and values.

Make sure you mention the company's mission, values, and the position you are applying for in your cover letter. Then, write a few sentences that highlight your relevant skills, experience, and abilities that make you a great fit for the position. Finally, tell the story of how you got here and how you are motivated to help the company achieve its goals — all this in your cover letter.

What tips can I use to create a visually appealing cover letter design?

A writer should think about how they want their cover letter to be perceived before they even begin writing it. For example, if you are applying for a creative position, it would be best to use a creative cover letter design that highlights your creativity. If you are applying for a more structured position, a more traditional cover letter design would be best.

7. Final Thoughts on Unique Cover Letter Formats

What have been your most successful experiences with unique cover letter formats?

If you want to stand out from the crowd, use a work experience summary section in your cover letter. This will help you start off on the right foot with a potential employer. You can use this section to highlight your most important and relevant work experience and skills. This will show the employer that you know what you're doing from the get-go and can help you stand out from the crowd.

What advice would you give to those considering a unique format for their cover letter?

Be sure to demonstrate your creativity and imagination when answering this question, but also include concrete examples. For example, you could say something like: "I'd like to stand out by writing my cover letter in the form of a short story, chronicling my journey from the mundane world of accounting to the exciting world of advertising. Along the way, I'd highlight the various skills and attributes that make me the perfect candidate for the job. I'd also finish off the story with a call to action, asking the hiring manager to think back on the story, and why they should hire me. To support this logic, I'd include links to my portfolio and social media profiles."

Key Takeaways:

  1. There are various unique cover letter formats available to use, including the traditional, creative layout, infographic, and video formats.
  2. Each format should be tailored to the specific job application and give the reader a good impression of the applicant.
  3. Infographic cover letters use visuals to make the letter stand out and are great for creative roles.
  4. Video cover letters are an innovative way to showcase the applicant's personality and unique skills.
  5. Crafting the perfect unique cover letter design requires research, creativity, and attention to detail.


In conclusion, crafting the perfect unique cover letter format is an important part of the job search process. With the right creative approach, you can make a lasting impression on potential employers. Whether it's in the form of a traditional cover letter, an infographic, or a video, making sure that your cover letter stands out from the crowd is a great way to get your foot in the door. Remember, you only get one chance to make a first impression – make it count!

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