How to Use "Assures" in a Sentence (With Examples)
How to Use "Assures" in a Sentence
"Assures" means to tell someone something confidently in order to remove doubt or worry. It is the third-person singular present form of "assure." The word always involves communication directed at a person.
Definition
To assure means to declare something to someone with confidence, with the goal of removing their uncertainty or fear. Unlike "ensure" (to make certain) or "insure" (to provide insurance), "assure" specifically involves reassuring a person.
Example Sentences
- The doctor assures her patients that the procedure is routine.
- He assures his team that the deadline is realistic.
- The manager assures customers that their data is protected.
- She assures me the repairs will be finished by Friday.
- The company assures investors that quarterly targets will be met.
Grammatical Pattern
"Assures" follows a consistent structure:
Subject + assures + person + that + statement
- The pilot assures passengers that turbulence is normal.
- The teacher assures parents that their children are progressing well.
You can also drop "that" in less formal writing:
- She assures me everything is fine.
The object must be a person or group of people. You assure someone. You do not assure a situation or an outcome.
Assures vs. Ensures vs. Insures
These three words cause frequent confusion:
| Word | Meaning | Object | |------|---------|--------| | Assures | Removes doubt by telling someone | A person | | Ensures | Makes something certain | A result or outcome | | Insures | Provides financial coverage | Property, health, life |
- She assures the client the project is on schedule. (tells the client)
- She ensures the project stays on schedule. (makes it happen)
- She insures the building against flood damage. (buys insurance)
Common Mistakes
Wrong: The lock assures the door stays closed. Right: The lock ensures the door stays closed.
"Assures" requires a human recipient. A lock cannot tell someone something. If there is no person being reassured, you probably need "ensures."
Wrong: He assures that it will rain tomorrow. Right: He assures us that it will rain tomorrow.
"Assures" needs a direct object (the person being reassured) before the "that" clause.
Tone and Context
"Assures" is common in professional, medical, and customer-service contexts where confidence and trust matter. It signals that the speaker is actively working to put someone at ease.
- A CEO assures shareholders during an earnings call.
- A contractor assures a homeowner before starting renovations.
- A spokesperson assures the public after an incident.
Practice
Write three sentences using "assures," making sure each one includes a person being reassured. Then rewrite each sentence using "ensures" and notice how the meaning shifts from communication to action. This exercise will help you keep the two words straight.
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